Tuesday, February 19, 2013

Does (Blog) Size Matter?

Here's some insight on your blog and its size.

It's not JUST about chasing page views.  Yes, that's important.  Traffic is key to clicks, to advertising, to sponsors.  But, CONTENT is key, too.  It's key to getting traffic.

Another key:  engagement.  A blog that gets tons of views but fails to convert them to clicks or to sales of product or to successful affiliate interaction -- well, that's just not helpful.

And if you are going to make money blogging you have to engage your audience. 

How do you do it? 

Interesting, relevant content:  YES.

But also interaction.  Don't just post "thanks for the comment" or set up an auto-welcome tweet on twitter.  Legitimately engage your audience.  Ask them relevant questions.  Let them know you are paying attention.

Of course, as your size grows, this may become more difficult.  BUT -- you need to interact to attract and maintain audience.  Having a loyal audience means having blog followers who will share your content.  Shared content is HUGE in terms of generating interested traffic.  Not just passersby, but people who have a reason (their friends) to stay awhile on your page.

Keep them there by genuinely welcoming them and engaging.  Then, they will share with their friends and the traffic build will continue.

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